From executive producer and rapper Nasir “Nas” Jones and journalist-turned-filmmaker Adam Sjöberg, Shake the Dust chronicles the influence of breakdancing, exploring how it strikes a resonant chord in the slums, favelas and ghettos of the world and far beyond. Showcasing some of the most jaw-dropping breakdancing moves ever committed to film, Shake the Dust is an inspiring tribute to the uplifting power of music and movement.
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Hip-hop is a fickle, ephemeral beast; a genre filled with trend-hopping "artists," corporate hucksters and walking gimmicks desperate to achieve their 15 minutes of shine. Look back at the hip-hop charts 20 years ago—hell, look back 10—and see how many names you're still reading about today.
Ever since a 17-year-old Nasir Bin Olu Dara Jones appeared on Main Source's 1991 classic "Live at the Barbeque," hip-hop would be irrevocably changed. Nas. Gifted poet. Confessor. Agitator. Metaphor master. Street's disciple. Political firebrand. Tonguetwisting genius. With music in his blood courtesy of famed blues musician father Olu Dara, the self-taught trumpeter attracted crowds with his playing at age 4, wrote his first verse at age 7 and, with 1994’s Illmatic, created one of the greatest hip-hop albums of all time before he could legally drink. Two decades on, Nas remains an incendiary, outspoken and brutally candid rapper on the recently released Life is Good, his tenth album and sixth to debut at the top of the Billboard 200.
Photographer and filmmaker Adam Sjöberg has traveled to over 60 countries covering conflict and natural disaster, design and architecture, beauty and suffering, light and darkness.
His work is imbued with his unique personal touch – and an intimacy with his characters – and Adam’s voice as a storyteller has been recognized most recently as GOOD magazine’s GOOD 100 for storytelling. His projects have been featured by dozens of international outlets including BBC World News, WIRED magazine, PASTE Magazine, ESPN Magazine, the CBS Evening News and he has
collaborated with a broad range of talent – from orphans and refugees, to the likes of NFL great Troy Polamalu and rap superstar Nasir (Nas) Jones.
He travels three quarters of the year but is based in Los Angeles.
David Jacobson is an independent producer & entertainment executive who most recently produced the global breakdancing & hip-hop documentary SHAKE THE DUST, directed by Adam Sjoberg. The story follows groups of B-Boys and B-Girls on the streets of Colombia, Cambodia, Uganda, and Yemen and gives a fresh look at the power of community, dance, and hip-hop as
tools for positive social change.
Prior to that, David was responsible for Co-Producing the high profile independent feature film, LEE DANIELS’ THE BUTLER, directed by Lee Daniels and starring Oprah Winfrey, Forest Whitaker, Robin Williams, Jane Fonda, John Cusack, Alan Rickman, Liev Schreiber, Cuba Gooding, Jr., Terrence Howard, Lenny Kravitz, and Mariah Carey. He was instrumental in structuring and raising over $32-million in independent financing for the project, produced on-set through all of principal photography in Louisiana, and helped oversee post-production and delivery to The Weinstein Company, who bought the film in an auction scenario. The film has gone on to win number one in North American box office in its first three weekends and gross over $175-million worldwide.